There is no doubt that mobile applications are changing the way businesses engage and communicate with consumers and have created an entirely new industry in Mobile App Development. Apple was first to market with its App Store and the public API of the program, allowing virtually anyone to create mobile applications and make money (potentially). Android followed shortly after with their App Marketplace, and Windows Phone 7 has recently entered the area as well. And let's not forget the Blackberry, which owned a smart phone world for years before the iPhone and Android smartphones are great for everyone, not just executives.
So, as a business leader, where we need to focus your efforts of mobile applications? Let's look at the numbers.
Apple is leading the way, boasting more than 350 000 applications from May 2011 (check the title tag on the page, App Store), but Android is gaining momentum. In fact, the beginning of May, Google has confirmed that the Android Market offers more than 200,000 applications. Compare this with data from only a year earlier, in April 2010: Apple was 185,000 applications compared to Android in the 38000th Clearly, Android is catching up.
As far as equipment sales, Android has already pulled ahead. Recent data from NPD Group indicates that Android is by far the most popular consumer smartphone platform, owning 53% market share of American consumers, as Apple and Blackberry (RIM) have only 19%. Also, a recent PC World article mentions the March 2011 survey indicates that GetJar Android shows no signs of slowing, with 40% of consumers responding to its latest smart phone will be Android phone, compared with only 16% who said their next phone to the iPhone .
From a development perspective, Android is the most flexible platform. Developers can create applications with Apple, Windows and Linux technologies, Apple only gives one option (guess who?). App development and submission process and more open to Android compared to Apple and other mobile platforms. After you submit the application for the Android Marketplace, it is readily available for users to download and install the Android devices. Apple, on the other hand, requires you to wait for approval, and rejected some applications based on the concept, design, or functionality. This creates a certain quality standard for the iPhone and iPad applications, but it is frustrating for developers who can sometimes get caught in a black hole trying to get the app odobren.Trenutak approval process for Android applications simplify the process, and Google has more than laissez-faire approach that it withdraws the application that a lot of complaints, but otherwise stays out of the way.
However, Android is not savršen.Glavni drawback with Android is that you have so many devices for testing, not just three for the Apple (iPhone, iPad, and iPod). Inconsistencies across the device can create problems for the app's performance and reputation. On the flipside, making the app is compatible with such devices creates a larger potential customer base. Android is also a bit behind Apple in the tablet space, although there are several new Android tablet coming out this year. Also, the Android platform is expanding into TVs, exercise equipment, and other electronics, so you need to stay current on all the latest devices.
So, where do you go from here? Android? iPhone? In short, the answer is (and it includes Windows 7 Phone and BlackBerry App if resources permit). Android and iPhone are here to stay. Although Apple has received the most attention in the early years of mobile applications, Android has proven to be a force to be računati.Dno line is, the more platforms integrate with your applications, more brand awareness and revenue you can drive back to his job.
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